The National Collegiate Data Lab (NCDLab) is a non-profit, non-partisan organization dedicated to improving student access and choice to faith-based and independent higher education through applied research, product development and profession service for college and university leaders.
We partner with colleges to assist them in using advanced analytics with readily available data to better understand the decision process of prospective students. We also assist with understanding how to use these analytic tools effectively, efficiently and ethically.
We believe that the independent, private college is vital to the diversity and strength of higher education. The faith-based and values-based traditions of these colleges and universities lead them to operate with a focus on the value of both the individual student and the role of that student in a broader community.
We also believe that advances in technology, data analytics and reporting can be of particular value to the leaders of independent colleges and universities. When used correctly, these tools can help college leaders identify and focus on successful strategies for attracting the right mix of students. As a result, NCDLab was formed to conduct on-going research into understanding the patterns of college choice by students and to translate that to actionable reporting and analysis for individual colleges and universities.